Role Of Unified Communications In Your Business

Companies all over the world are undergoing a digital transformation. At the heart of this revolution is Unified Communications (UC). In fact, UC is a big trend for marketers and businesses as they shift all their communications to more cloud-based technologies. Many businesses are already using UC systems and may not be aware of it.

Here’s how Unified Communications plays a role in your business:

A Brief on UC

Unified Systems refers to the assimilation of various communication systems. When various communication services and tools are combined under a single system, a business can optimize its processes, encourage team collaboration, improve efficiency, and uplift customer experiences.

With UC, users can control communication from a particular platform and streamline processes occurring in both real-time (e.g. conference calls and instant messaging) and non-real-time (e.g. email). By improving communications and using a single system, communication capacities expand and become efficient. Instead of relying on multiple systems to perform various services, UC integrates all communications under a single system.

Engaging in UC is a part of businesses adopting virtual practices. With UC, businesses can be conducted by anyone and anywhere. This removes the need for a stationary, physical office space.

An Example of Unified Communications

Microsoft Teams is a renowned, Unified Communication system. It focuses on voice communications. This is a free service that provides one id which is used across several devices, call conferencing, call recording, voice to text transcription, etc. The Microsoft Teams platform unifies several communication tools and delivers many services to streamline and maximize business processes.

What role can UC play in your Business?

The answer to this question depends on your business and how you use technology. Nevertheless, UC is viewed as a fundamental tool for improving and streamlining communication processes.

Whether your business values call queue monitoring or mobility, here’s how UC can benefit your business:

1. Mobility

With UC, your employees are able to perform business-related tasks from anywhere in the world. This is an efficient way to use work time. For instance, if a team member is driving between a conference and a meeting. The UC platform enables employees to signal his or her availability by posting their status as either ‘active’ or ‘offline’ on their instant messaging. They may provide alternative details for contacting as well. Using this strategy, in case an employee or customer has pressing issues, they can immediately seek out the right person or solution in an efficient manner.

2. Flexibility

With UC, businesses don’t need to purchase and maintain separate systems. Everyone on the team, whether they’re in a single or multiple locations, is unified under a single system. This is especially helpful to companies that have remote employees and international locations.

3. Customer Interaction

Failed video streaming and dropped calls create a negative impression with potential clients and customers. With UC, your business becomes more technologically-able and ahead of its time. In addition, UC simplifies customer service procedures such as transferring calls, call screening, etc.

4. Scalability

With a UC system in place, your company and its communications may grow without the need for purchasing additional infrastructure or acquiring extra maintenance costs.

5. Affordability

With Unified Communications, you’re only paying a single, monthly bill to the provider. This minimizes the confusion of paying multiple providers. It also gives your accounting team more control over expenses. UC is cost-effective in comparison to traditional phone systems.

Unified Communications systems can create efficient and productive customer services and business processes.

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